The Objective of the Program:
With our Marketing Management Expertise Training Program, it is aimed to ensure that the participants of the training perform the expertise activities in the subjects arising from the sub-specialty area of Marketing Management (47.02) determined by the Department of Expertise of the Ministry of Justice, in line with the current situation in the relevant legislation, thanks to the knowledge they have acquired.
Conditions For Participation in the Program:
- To meet the conditions of admission to the expert witness in Article 10 of Law No. 6754 on Expertise and Article 38 of the Expertise Regulation.
- To have graduated from the faculties of political science, economic and administrative sciences and banking and insurance colleges of universities or to have worked in a managerial position of institutions or organizations for 5 years.
Duration of the Program: 24 Hours
Content:
- CONCEPTS ABOUT MARKETING
- Modern Approach to Marketing
- Customer Value and Customer Satisfaction
- Marketing Management and Strategic Marketing Planning
- Environmental Factors Affecting Marketing Decisions
- Marketing Information System
- Characteristics of the Consumer Market
- Characteristics of Organizational Markets
- Market Segmentation and Selection of Target Markets
- Decisions on Goods
- Brand and Brand Strategies
- Price Decisions
- Distribution Decisions
- Communication Decisions
- Marketing on the Internet
- QUALIFICATIONS AND DUTIES OF THE EXPERT AND ETHICAL PRINCIPLES
- EXPERT EXAMINATION
- PROCEDURES AND PRINCIPLES OF WRITING REPORT
- APPLICATION