Training on Brand Marketing with Fragrances

Subject Headings of the Training

• The history of fragrance
• The effects of fragrances on human psychology
• Scent and the primordial self
• Scent and gene
• Factors of smell in purchasing
• What is Aromachology?
• Which scents are used in which sector?
• What is a marketing scent?
• What are the scent families that trigger purchases?

Information on the Training

Training Date: March 02-03, 2024

The training will be organized in groups of a minimum 10 people and the fee for 12 hours is determined as 4.500,00TL (VAT INCLUDED).

The training will last 12 hours in total and we aim to provide an environment that will provide valuable information to our participants with its content and experienced trainers; answer your questions and contribute to their professional development.

Within the scope of the advantages offered exclusively to the members of Ankara Chamber of Commerce, a discount of 5% will be applied to our members.